Top secret of ranking, 5 tips for 'SEO optimization'
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02. User-friendly, Google-friendly
If someone walks into your website, browses around, and leaves without finding what they're looking for, you'll leave it and say you've missed a guest. And Google says they threw it out.
As Google's algorithms get better and better, one thing becomes increasingly clear. What is good for users is good for Google, and vice versa. When you create a website, if you design it neatly for easy navigation, users will be able to easily find what they are looking for. Users will spend more time on your site, more interest, and will explore every corner of your site. That's what Google likes. And these things happen because of good design.
“User-friendly and intuitive design is an underrated aspect of SEO.” Damon Burton, president of SEO National, said in an interview. “Google always says this. “Treat them like you would a regular customer.” This means that if a site is difficult to navigate and not a responsive (mobile-friendly) page, it will be difficult for users as well as Google. Design and SEO are not separate. If you want to create a good webpage, you need to combine design and SEO well. That way, we’ll be able to rank up in search results as well.”
03. Good design catches loading speed
A good design should be something that is clean and can load quickly. Keeping the design simple and eliminating clutter will speed up page loading. And loading speed is an important measure that Google measures when indexing.
According to Moz's Fundamentals guide to page loading speed, a high page load speed results in a higher bounce rate and shorter stay on the page. Also, according to a study by iCrossing, slower page speeds can even lower conversion rates.
Good design should come first to speed up your page. Use properly formatted and compressed images. It's also a good idea to optimize your page's code and get rid of JavaScript. The cleaner the page, the shorter the loading time. And the faster the page, the higher the customer satisfaction.
How fast is our company website?
4. Good content is good SEO.
‘Is your content clear, concise, intuitive, and to the point?’ Google likes sites with a clear and intuitive content structure. It should be easy to follow the flow of the page, the key keywords should be properly placed, and the content should be good.
If it's clear, relevant, and has the basic content that the average user wants, Google can summarize the text as a snippet. A guide to writing published in the Search Engine Journal says that frequently asked questions (FAQs) and user-friendly pages are often featured in snippets. Snippets are designed to highlight and preview page content that is most relevant to your specific search terms.
If you write good content that meets the needs of consumers, you can keep users on the page for a long time. And this user dwell time is an opportunity for Google to rate your page well and expose the content to the top. When you produce quality content related to keywords, it can naturally even become possible to ‘SEO optimization’.
5. Make a good sitemap
A site map is a file that lists all the pages in your site. Think of it like a table of contents for a book. When searching for a website, search engines such as Google and Naver go through the process of checking the list of all pages through the sitemap. At this time, even web pages that are difficult to find in the normal crawling process can be crawled.
If the internal structure of your website is not well understood by you, it will inevitably be difficult for your users as well. So, of course, Google can't understand it well. That's why you should invest a lot of time when creating your site to make the link structure easy to understand. Your sitemap is very important for SEO optimization as well as design features. So, when creating a sitemap or doing another ‘SEO optimization’, good ideas can come out when the design team and the SEO team work together.
Quality content is overflowing day by day, and it is now much more difficult to compete in search engines. If you want to create a page that will appeal to multiple search engines and users alike, then design and SEO must be united. Although ‘SEO optimization’ may seem like a very technical technique, it cannot be separated from good web design. Use these search engine optimization tips so far to create a page that can reach a large number of people.
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